UX DESIGNER AND STRATEGIST
MOMENT APP NEW FEATURE DESIGN AND INTEGRATION
Our team is passionate about a healthly lifestyle with limited phone use. We combined a new sleep-focused feature with the capability of Moment, an app that helps you put down your phone and get back to your life.
THE TEAM
Lexi Malouta
Kate Chen
Will Cruthers
Greg Kinlan
IMPETUS
To help users get more sleep with gentle reminders of their phone usage goals
MY ROLES
Researcher
Interviewer
Tester
Copywriter
Prototyper
PROBLEM
Most users understand the importance of putting down their phones and prioritizing quality sleep. The current Moment app can help wean users off their phones, but it requires significant time input to function properly, its information is not presented clearly, and it lacks motivation for users to achieve their goals.
GOAL
Enhance Moment to inspire our users to gain greater awareness of their digital life while also providing incentive to put down their phone before bed
RESEARCH
Our team surveyed 89 people, and chose participants from that pool to interview for further insights.
88% of our respondents used iPhones. 89% of users believed that apps create a behavioral dependency, but only 40% of users would use an app to track their screen time.
“I use my phone for social media when I’m waiting for something. I don’t ever really seek it out, it’s more when I’m killing time.”
“Being around family, it’d be nice if everyone could just put their phones away. If others could maybe put their phones away, it’s always nice to be in people’s homes and not have phones out… Just being present.”
“When I’m hiking, hanging out with friends, stuff that keeps me engaged, I don’t look at my phone at all, it’s just something I do when I’m alone.”
SYNTHESIS
We compiled the data we gathered from our interviews and surveys, and gleaned insights. We performed affinity mapping, grouping similar and related pieces of information into categories that would inform our designs.
INSIGHT
Our interviews revealed that many people do not enjoy being told what to do. Most users felt that extreme measures to decrease their phone use were unnecessary, and that guilt-inducing app messages were incredibly pushy.
Users nearly unanimously users agreed that they used their phones more than they would prefer to before bed, phone use affected their quality of sleep, and they got less sleep than they would prefer.
Through affinity mapping, our team identified that users desired to unplug around others, but not always when alone or for work. Users wanted to engage in meaningful, enriching activities, but sometimes lacked the motivation to get started with their more demanding activities. All users desired better sleep.
PERSONAS
PRIMARY PERSONA: TIFFANY
SECONDARY PERSONA: SAM
APP DESIGN PLANNING
HEURISTIC ANALYSIS
Usability, Usefulness, Clarity, Accessibility, and other aspects of the existing app
GOOGLE HEART FRAMEWORK
Success of current and improved app
COMPETITIVE ANALYSIS
Comparison of features and goals of competitor apps and services
DESIGN
Our primary goals were to simplify and personalize Moment's setup process and reminders, help users prioritize their sleep, make Moment easier to use, and make Moment more appealing to users who wouldn't normally want to use a time management app.
The team sketched possible design solutions, then voted and prioritized which screens best met our user needs.
NEXT STEPS
In future iterations, we will tackle translating the app into more platforms, incorporating more personalized notifications depending on user responses, and further validating our designs through user testing.
If you have any further questions, please contact me!